The author asserts that any guy, given appropriate instruction, can duplicate the success that natural “girl magnets” love without making any particular effort.
Josh Pellicer goes on to claim that most men get the better of themselves with false beliefs before they make their first move. For instance, if you should believe that http://the-tao-of-badass2.tumblr.com only tall, attractive, successful guys have an opportunity of picking up girls that are beautiful, this belief would establish itself in subconscious behaviours that can all but ensure failure.
What the Tao of Badass will reveal you, is that men should reprogram themselves for success the author has developed. Based on the rave reviews these techniques are worth the price of admission.